M31N (referred to as "the Company," "we," "us," or "our") values your trust and respects your privacy. This Privacy Policy ("Policy") explains how we collect, use, share, and protect your personal information ("Personal Information") when you use our website (www.m31n.com, "Website"), use our mobile applications ("Apps"), or engage with any other services provided by us (collectively, "Services"). It also outlines your privacy rights and how you can exercise them.
Please read this Policy carefully.
If you have questions, concerns, or requests regarding this Policy or your Personal Information, or if you need a copy of this Policy in an alternative format due to a disability, please contact us at:

- Phone: 1-(631)-428-2907

- Email: service@m31n.com

1. Scope of This Policy

This Policy applies to the treatment of Personal Information collected by M31N through our Website, Apps, and other Services. It does not apply to the practices of third-party websites, platforms, or services that may be linked to our Website (e.g., social media sites like Facebook, Instagram). We are not responsible for the privacy policies or data handling practices of these third parties—please review their privacy policies independently before using their services.
For the purpose of applicable data protection laws (e.g., the EU General Data Protection Regulation "GDPR," California Consumer Privacy Act "CCPA"), M31N is the "controller" of Personal Information collected from you through our Services.

2. Personal Information We Collect

We collect Personal Information in two main ways: information you voluntarily provide to us, and information we collect automatically through your use of our Services. Below is a detailed breakdown:

2.1 Information You Voluntarily Provide

You may choose to share Personal Information with us in the following scenarios:

- When creating an account on our Website or Apps (e.g., name, email address, password, phone number).

- When making a purchase (online via the Website, in Stores, or through Apps) (e.g., billing address, shipping address, payment card details—note: we do not store full payment card information; this is processed by our third-party payment service providers).

- When filling out forms (e.g., "Contact Us," "Inquiry," or contest/promotion registration forms).

- When subscribing to our mailing lists, newsletters, or promotional communications (e.g., email address, preferences for content type).

- When communicating with us (e.g., via phone, email, or in-store) (e.g., details about your inquiries, complaints, or feedback).

- When connecting through third-party social networks (e.g., Facebook, Instagram) (e.g., your social media username, name, email address—we only collect this if you grant permission).

- When referring friends (e.g., your friend’s name and email address—we only use this to send your referral and delete it promptly after fulfilling the request, with your confirmation that your friend consents to receiving the communication).

The types of voluntarily provided Personal Information include:

- Identity Information: Name, title, date of birth, gender.

- Contact Information: Email address, postal address, phone number.

- Financial Information: Payment card details (processed by third-party providers, not stored by us), bank account information (if applicable for specific payment methods).

- Transaction Information: Details of products/services you purchase, order history, payment status.

- Marketing & Communications Data: Your preferences for receiving promotional content, communication channel preferences (e.g., email, SMS).

2.2 Information Collected Automatically

When you use our Website or Apps, we may automatically collect non-identifiable and identifiable data about your usage, including:

- Technical Information: Internet Protocol (IP) address, browser type and version, operating system, device type, time zone setting, login data, and details of the technology used to access our Services (e.g., mobile device model).

- Usage Data: Information about how you interact with our Services (e.g., pages visited, time spent on each page, links clicked, products viewed, search queries, and URLs visited before/after accessing our Website).

- Tracking Technologies: We use cookies, web beacons, and similar tools to collect the above data. A "cookie" is a small text file stored on your device that helps us recall your preferences (e.g., language settings) and analyze usage patterns. You can disable cookies through your browser settings, but this may prevent you from using certain features of our Website (e.g., saved shopping carts, account login). For more information about cookies, visit www.allaboutcookies.org.

2.3 Information from Third Parties

We may also receive Personal Information about you from trusted third parties, including:

- Business partners, affiliates, and service providers (e.g., our payment processors, shipping companies, or marketing partners—who share data only to fulfill their services for us).

- Publicly available sources (e.g., directory information, if permitted by law).

- Social media platforms (if you connect to our Services through them, as outlined in Section 2.1).

2.4 Children’s Privacy

We do not intentionally collect Personal Information from individuals under the age of 16. If you are under 16, please do not submit any Personal Information to us. If you are a parent or guardian and believe your child under 16 has provided us with Personal Information, please contact us immediately at service@m31n.com—we will delete the information from our database promptly.

3. How We Use Your Personal Information

We use your Personal Information only for legitimate purposes, as permitted by applicable law. The key uses are as follows:

3.1 To Provide and Improve Our Services

- Fulfill your orders (e.g., process payments, arrange shipping, send order confirmations).

- Manage your account (e.g., allow login access, update your profile, track order history).

- Respond to your inquiries, complaints, or requests (e.g., address product issues, assist with returns).

- Improve our Services (e.g., analyze usage data to optimize Website navigation, enhance product offerings, or fix technical errors).

3.2 For Marketing and Communications

- Send you promotional content (e.g., newsletters, special offers, new product announcements) that aligns with your preferences. You can opt out of promotional communications at any time (see Section 7).

- Customize advertising and content (e.g., show you product recommendations based on your browsing or purchase history).

- Notify you about abandoned shopping carts (to help you complete your purchase).

3.3 For Legal and Security Purposes

- Comply with legal obligations (e.g., tax, accounting, or regulatory requirements; respond to subpoenas, court orders, or law enforcement requests).

- Protect our rights, property, and users (e.g., investigate fraud, unauthorized access, or violations of our Website Terms of Use; verify order information to prevent fraudulent transactions).

- Ensure the security of our Services (e.g., monitor for suspicious activity, maintain secure server environments).

3.4 For Business Operations

- Share data with service providers to facilitate our operations (e.g., website hosting, email delivery, analytics, or fulfillment—see Section 4 for details).

- Prepare aggregated, non-identifiable data (e.g., statistical reports on user demographics or Website traffic) for internal planning or sharing with affiliates/partners (this data cannot be linked back to you).

4. How We Share Your Personal Information

We do not sell your Personal Information to third parties for marketing purposes (except as may be defined as a "sale" or "sharing" under applicable state laws like the CCPA—see Section 9 for opt-out rights). We may share your Personal Information only in the following circumstances:

4.1 Service Providers

We share Personal Information with trusted third-party service providers who perform functions on our behalf, including:

- Payment processors (e.g., to process credit card transactions—they only receive data necessary to complete payments).

- Fulfillment and shipping companies (e.g., to deliver your orders).

- Website hosting and IT providers (e.g., to maintain our Website and Apps).

- Marketing and analytics partners (e.g., Google Analytics, email service providers—to send newsletters or analyze user behavior).

- Fraud prevention services (e.g., to verify order details and prevent unauthorized transactions).

These service providers are contractually obligated to protect your Personal Information and only use it to fulfill the services we request—they cannot use it for their own purposes.

4.2 Affiliates and Related Companies

We may share your Personal Information with our affiliated companies (e.g., parent companies, subsidiaries) for purposes consistent with this Policy (e.g., to coordinate marketing campaigns or improve cross-service experiences). If you do not want your information shared with our affiliates, please contact us at service@m31n.com with the subject line "Opt Out of Affiliate Sharing."

4.3 Legal and Regulatory Disclosures

We may disclose your Personal Information if required by law (e.g., in response to a subpoena, court order, or request from a government authority) or if we believe such disclosure is necessary to:

- Protect our rights, property, or safety, or the rights, property, or safety of our users or third parties.

- Investigate or address violations of our Website Terms of Use or other policies.

4.4 Corporate Transactions

In the event of a corporate transaction (e.g., merger, acquisition, sale of substantially all assets, bankruptcy, or liquidation), your Personal Information may be transferred to the acquiring or successor entity as part of the transaction. We will notify you of such a transfer if required by law.

4.5 With Your Consent

We may share your Personal Information with third parties for other purposes only if we have your explicit consent (e.g., sharing with a partner for a co-branded promotion).

5. Data Retention

We retain your Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected (e.g., to process your orders, respond to your inquiries, or comply with legal obligations). After this period, we will delete or anonymize your data (so it can no longer be linked to you) unless:

- We need to retain it to resolve disputes, enforce our agreements, or address legal claims.

- Applicable law (e.g., tax, accounting regulations) requires longer retention.

For example:

- We retain transaction information for as long as needed to comply with tax laws (typically 7 years).

- We delete temporary usage data (e.g., session cookies) once you exit the Website.

6. Data Security

We take commercially reasonable technical and organizational measures to protect your Personal Information from unauthorized access, loss, alteration, or disclosure. These measures include:

- Secure server environments (e.g., encryption, firewalls).

- Restricted access to Personal Information (only authorized employees and service providers can access it).

- Regular security audits and updates to our data protection practices.

However, no data transmission over the internet or storage system is 100% secure. We cannot guarantee the absolute security of your Personal Information, and you provide it to us at your own risk. If we become aware of a data breach that affects your Personal Information, we will notify you promptly in accordance with applicable law (e.g., via email, mail, or phone).

7. Your Privacy Choices and Rights

You have the right to control how we collect, use, and share your Personal Information. Below are key choices and rights you can exercise:

7.1 Opt Out of Promotional Communications

- Email Newsletters: You can unsubscribe from promotional emails by clicking the "Unsubscribe" link at the bottom of any email we send.

- Direct Mail: To stop receiving physical promotional materials (e.g., catalogs), contact us at service@m31n.com or (+1) 4122959547.

- SMS/Phone Marketing: If you opt in to SMS or phone promotions, you can opt out by replying "STOP" to SMS messages or by notifying us via email/phone.

Note: Even if you opt out of promotional communications, we may still contact you with transactional or essential messages (e.g., order confirmations, account updates, or policy changes).

7.2 Manage Cookies

You can disable or delete cookies through your browser settings (e.g., Chrome, Safari, Firefox). For instructions, visit www.allaboutcookies.org. Disabling cookies may limit your ability to use certain features of our Website (e.g., saved shopping carts, account login).

7.3 Access, Correct, or Delete Your Personal Information

You can access, update, or correct your Personal Information by:

- Logging into your M31N account on the Website or Apps and editing your profile.

- Contacting us at service@m31n.com with your request (we may ask for proof of identity to verify your request).

You may also request that we delete your Personal Information, subject to certain exceptions (e.g., we cannot delete data required to comply with legal obligations or resolve disputes). We will respond to your request within the timeframe required by applicable law.

7.4 Opt Out of Targeted Advertising

We work with third-party advertising partners who use cookies and tracking tools to deliver targeted ads to you across the internet. To opt out of this practice:

- Visit the Network Advertising Initiative (www.networkadvertising.org) or Digital Advertising Alliance (www.aboutads.info) to manage your preferences.

- Use the "Do Not Share My Information" link on our Website (for California residents, see Section 9).

8. International Data Transfers

M31N is based in the United States, and your Personal Information may be transferred to, stored, or processed in the U.S. or other countries where our service providers are located. These countries may have different data protection laws than your home jurisdiction (e.g., the EU/EEA).
To ensure your Personal Information is protected globally, we take the following steps:

- For transfers to countries outside the EU/EEA (e.g., the U.S.), we use EU Commission-approved Standard Contractual Clauses (SCCs) or other legally recognized safeguards to ensure the same level of protection as in the EU/EEA.

- If you are a resident of the EU/EEA and want details about the safeguards for international transfers, contact us at service@m31n.com.

9. Additional Rights for Specific Regions

9.1 EU/EEA and UK Residents (GDPR Rights)

If you are a resident of the EU/EEA or UK, you have the following rights under the GDPR/UK GDPR:

- Right to Access: Request a copy of the Personal Information we hold about you, along with details of how we process it.

- Right to Rectification: Request correction of inaccurate or incomplete Personal Information.

- Right to Erasure ("Right to Be Forgotten"): Request deletion of your Personal Information if it is no longer necessary for the purposes for which it was collected (subject to legal exceptions).

- Right to Restrict Processing: Request that we stop processing your Personal Information (e.g., if you contest the accuracy of the data).

- Right to Data Portability: Request a copy of your Personal Information in a machine-readable format (e.g., CSV) or ask us to transfer it to another controller.

- Right to Object: Object to processing of your Personal Information for marketing purposes or based on our "legitimate interests" (we will stop processing unless we have a compelling reason to continue).

- Right to Withdraw Consent: If we process your data based on your consent, you can withdraw it at any time (this does not affect processing that occurred before withdrawal).

- Right to Complain: Lodge a complaint with your local data protection authority (e.g., CNIL in France, ICO in the UK) if you believe we have violated your privacy rights.

To exercise these rights, contact us at service@m31n.com with the subject line "GDPR/UK GDPR Request." We may ask for proof of identity and reserve the right to charge a fee for manifestly unfounded or excessive requests. We will respond within 1 month (extendable by 2 months for complex requests).

9.2 California Residents (CCPA Rights)

If you are a California resident, you have the following rights under the CCPA (and similar state laws like the CPRA):

- Right to Know: Request disclosure of the categories and specific pieces of Personal Information we collect, use, share, or "sell" (as defined by the CCPA).

- Right to Delete: Request deletion of your Personal Information (subject to exceptions, e.g., data needed to comply with legal obligations).

- Right to Opt Out of "Sale" or "Sharing": Request that we stop "selling" or "sharing" your Personal Information with third parties for targeted advertising (we do not sell your data for money, but certain tracking practices may be considered "sale"/"sharing" under the CCPA). To opt out:

Use the "Do Not Share My Information" link on our Website.
Contact us at service@m31n.com with the subject line "California Opt Out."

- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights (e.g., we will not deny you services or charge you higher prices).

To submit a CCPA request:

- Use the request form on our Website (link to be provided) or contact us at service@m31n.com with the subject line "California Privacy Request."

- We will verify your identity (e.g., ask for your name, email address, and order history) before responding. You may also designate an authorized agent to submit requests on your behalf (provide a signed authorization form).

- We will confirm receipt of your request within 10 days and respond substantively within 45 days (extendable by 45 days for complex requests).

10. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make material changes, we will:

- Post the updated Policy on our Website with a new "Effective Date" at the top.

- Notify you via email (if you have subscribed to our communications) or through a prominent notice on our Website (for significant changes).

Your continued use of our Services after the updated Policy takes effect constitutes your acceptance of the changes. We encourage you to review this Policy periodically.

11. General Terms

This Policy is governed by the laws of the State of California (U.S.), without regard to conflict of law principles. Any disputes arising from this Policy will be resolved in the state or federal courts located in Los Angeles County, California, and you consent to the personal jurisdiction of these courts.
If you have any questions about this Policy, contact us at service@m31n.com with the subject line "M31N Privacy Policy Inquiry."

Last Updated: September 2025